Dragonfly Designs was looking to rebrand their site. Some of their inspo words included: farmhouse, artsy, naturalistic, and whimsical. With this in mind, I created some assets for them to use across many channels. Here, I updated some icons they had on their website. The icons needed to be small and not add a ton of clutter to the page, while still following the overall theme.

Next I created an instruction sheet to be shipped out with their art kits. This instruction sheet is unique because they did not want to make individual instruction sheets for each kit that they sold, but rather have one that could work for all of their kits. This presented a unique challenge, as I did not want to overload the sheet and make it difficult to read, and, it needed to still fit in with all of their branding. So, I chose to make a very linear styled sheet that clearly differentiates each section, and gave an extremely simple explanation for each art kit.

With each purchase of an art kit or an art event/class, Dragonfly Designs wanted to include a nice welcome letter to help personalize the experience for the customer. Although fairly straightforward, I made sure that the letter was easy to read, and that it would match nicely with the instructions sheet, as they would typically be shipped out together.

All of the staff, particularly the ones who help oversee art classes and events, needed business cards to hand out. This way, if someone participating in a class was interested in hosting their own art event, or purchasing their own art kit online, they would be able to. These cards needed to go along with the overall theme, and look visually appealing to potential clients, while still having an easy to read and professional look to them.